GEM is a very specific software service for vacation rentals and hotels. Yext is a very broad platform to manage local listings and reviews for any general type of business, so Continue reading →

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents.

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Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world’s largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions and restaurants. Averaging nearly 280 million unique visitors each month, it’s safe to say a brand’s presence on the site is comparable to the importance of the way you dress for a job interview.

A study of an online panel totalling 2 million people was completed by comScore for TripAdvisor. This case study revealed that 50% of travelers who book online visited TripAdvisor during their online journey. With this size segment of data, there is no argument that TripAdvisor plays a major role in the guest’s decision about where to stay. As a brand, what strategies are there to increase and sustain your presence on the site? Continue reading →

Reputation is one of the most vital variables to success in the travel and tourism industry. Hotel brands that understand the importance of what their guests are saying about them have shifted to using custom-built tools to handle the volume of reviews that are written across the internet on sites like Expedia, TripAdvisor, Google, Booking.com, Orbitz and many more. Continue reading →